What the World Needs Now...

Since 1993, when she made history as the first female White House press secretary, Dee Dee Myers has been wondering what would happen in more power was give to women. Myers, according to her book "Why Women Should Rule", believes that women are more interested in consensus than partisanship and look beyond the traditional skills in jobs and her research has shown that she is not only right, there is much more that makes investing in women a wise investment.

Women are wise investors, achiving higher finantial returns than men do. But of course, that should not be a surprise since women already make most of the purchasing decisions at home and their financial power continues to grow. Her reseach has also confirmed that both Republican and Democratic women are more likely to initiate and fight for bills that champion social justice, protect the environment, advocate for women and families and promote non violent conflict resolution.

Also, studies show that when women manage the family funds, generally spend more on health, nutrition and education. In fact, increases in women's income improve child survaval rates 20 times more than similar increases in men's income and children's weight-height measures improve eightfold.

An esential commitment of the Fair Trade Movement makes is to provide equal opportunities to men and women and if you consider that women form the majority of the co-operatives in small towns and villages that our project Inca Kids support, then they are able to capture many of the benefits the model provides. Not only fair wages but also assistance in finantial education, product development, safety at work, etc.

Remember that 70% of the pupulation living on $1 or less a day are women or girls. Buy fair trade and make an impact in the world!

Inca Kids